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LED has changed the world of lighting like no other light source before. Lower energy consumption, lower emissions and longer life time make LED the right choice for the future. We have LED Lights & Lighting, LED Home Lighting and LED Outdoor Lighting using latest LED technology for wholesale and retailers

LED Light & LED Lighting | LED Home Lighting | LED Outdoor Lighting - LED has changed the world of lighting like no other light source before. Lower energy consumption, lower emissions and longer life time make LED the right choice for the future. We have LED Lights & Lighting, LED Home Lighting and LED Outdoor Lighting using latest LED technology for wholesale and retailers

SEO of Salto International’s Website

It took quite a while to figure out what the best way of a gentle “redesign” of our website should be. The feedback we received stated that was SALTO Internationals Website was cluttered and confusing.

Spent a lot of time on keyword research – a quite tedious job considering that some of the keywords for shoes or women shoes have more 65,000,000 hits as competition on google. So we took at different approach; looking for keywords that have more than 20,000 global searches but still as less as possible real competition.
We have used the Google Adwords tool to find these words.

In a second step after some more ranking and checking we have then grouped the products into 7 Main Categories:

All other ladies Fashion products, High Class promotional items and Learning Toys have been moved into the Specials section. They are still available but they are not the main focus any more. Still important but not number 1 priority.

All these activities should help our customer for easier more target orientated navigation on our Website. We know how value able your time is, so we do not want to waste your time browsing through window by window to find your perfect model for your Shoes wholesale or shop.

The work continues as we are always looking for the latest in Ladies Shoes fashion. That’s why we started our journey to attend the fashion week in Milan, Italy – The Shoe Event in the city of fashion. There we will check out the latest Fashion in women shoes for the next seasons which you will see first on SALTO Internationals Website, so be sure you check our site regular for the latest.

Preparing Salto International for 2011

When the Webiste of Salto International did go live in May 2010 it was quite a truly international event. The basic design idea came from Austria during Christmas break, additional input from China, the first design drafts came then from UK, the final design and programming was done in India. All these activities controlled and managed via email, skype and other “modern day IT gadgets”.
The result is what you can see at the moment. We tried all kind of different things to improve the website page ranking, some worked and some didn’t.We have added links and icons linking to blog sites and have set up the Salto Facebook page.

Over the past month we have collected a lot of feedback from customers and other visitors. All this feedback confirmed what we were already suspected. The page looks nice but it is also a little confusing. People are asking “what do you actually sell?” or “Are you a webshop?”. A lot of nice pictures on the front page but very little room for information for our customers – on one hand its looks like a catalog (which actually is not) and on the other hand it shows many many products.

So we decided to give the site a general “re-vamp”. The looks and the design will be the same but it have more information for the visitors, a news section with integrated blogging function and more.

We also use this blog to ask for your opinion. How can we do better? what would you change on the current site?

What is SALTO INTERNATIONAL actually?

Salto International is a supplier for whole sale and shops and it specialized on all kind of shoes for women. This includes high heels, pumps, flats, women’s sandals, peep toes and many more styles and designs.
The customer can either select from our existing product line or submit their own designs for a factory quotation.
We offer different price and quality ranges, so each and every customer can find the right shoe for their business.
The styles are inspired from the latest Italian fashon shows in Milano and other italian fashion metropoles. We are regular visitors of fashion shows like MICAM in Milano Italy, GDS fair in Duesseldorf Germany or for example the Expo Riva Shoe

Please send us your feedback – how can we get better!