It took quite a while to figure out what the best way of a gentle “redesign” of our website should be. The feedback we received stated that was SALTO Internationals Website was cluttered and confusing.
Spent a lot of time on keyword research – a quite tedious job considering that some of the keywords for shoes or women shoes have more 65,000,000 hits as competition on google. So we took at different approach; looking for keywords that have more than 20,000 global searches but still as less as possible real competition.
We have used the Google Adwords tool to find these words.
In a second step after some more ranking and checking we have then grouped the products into 7 Main Categories:
All other ladies Fashion products, High Class promotional items and Learning Toys have been moved into the Specials section. They are still available but they are not the main focus any more. Still important but not number 1 priority.
All these activities should help our customer for easier more target orientated navigation on our Website. We know how value able your time is, so we do not want to waste your time browsing through window by window to find your perfect model for your Shoes wholesale or shop.
The work continues as we are always looking for the latest in Ladies Shoes fashion. That’s why we started our journey to attend the fashion week in Milan, Italy – The Shoe Event in the city of fashion. There we will check out the latest Fashion in women shoes for the next seasons which you will see first on SALTO Internationals Website, so be sure you check our site regular for the latest.